About the Role

You’ll be tasked with creating compelling copy across all aspects of our business — from our website to our emails to our product. Working closely with our Marketing and Product teams, you will play a pivotal role in crafting messages that resonate with our audience and drive conversions.

As the sole copywriter on the team, you’ll be responsible for molding our brand voice into something that maximizes brand recognition, loyalty, and conversions to membership.

Your first project will be to craft marketing collateral (landing pages, email, direct mail, SMS, etc.) to support our newly-formed B2B2C partnerships. You should have an expertise in B2B2C marketing, specifically with a focus on email conversions.

While we’re looking for a full-time resource, we’re also open to part-time contractors with a long-term commitment.

Some of your responsibilities may include:

• Crafting compelling copy for various marketing assets, including emails, landing pages, advertisements, and more.
• Testing and iterating on different brand voices to determine the most effective messaging.
• Leveraging your expertise in email marketing to optimize campaigns and improve conversion rates.
• Collaborating with cross-functional teams to ensure brand consistency and voice.
• Staying updated with the latest trends in copywriting and marketing to ensure our brand remains at the forefront of the industry.

You might enjoy working with us if you…

• ... have a way with words. You can craft compelling narratives that resonate with a target audience and drive action.
• ... are data-driven. You understand the importance of A/B testing and can use data to inform your copy decisions.
• ... are adaptable. You can switch between different brand voices with ease and understand the nuances of each.
• ... are proactive. You're always looking for ways to improve and optimize, and you're not afraid to bring new ideas to the table.
• ... have a passion for health and wellness. You're excited about the opportunity to craft messages that can help people lead healthier lives.
• ... are always learning. You stay updated with the latest trends in copywriting and marketing and are always looking to improve your skills.

You might not enjoy working with us if you…

• ... prefer to stick to a strict template. While we have brand guidelines, we're looking for someone who can bring creativity and fresh ideas to the table.